Advertising Opportunities
Moms have influence. Not only are they raising the next generation but they are also making most of the household purchases, telling their friends about their favorite products and influencing which brands their kids will one day become consumers of.
MOPS knows moms and we have cultivated a community that boasts hundreds of thousands of highly-engaged and loyal moms from across the United States who trust us and listen to what we have to say.
We’d love to introduce you to them.
If you think our website is beautiful, you have to check out The MOPS Magazine. Our MOPS moms say this quarterly magazine is one of their favorite Membership benefits. Moms read this beauty cover to cover, so step in and allow our entire Member base to see your amazing offers!
| FORMAT: | Press ready PDF, version 1.3, PDF/X-1a compliant. |
| BLEED: | At least .25” on all sides – included on the PDF output. |
| CROP MARKS | Offset by at least .18”. |
| COLOR: | Must be CMYK. 4-color solids should not exceed SWOP density of 300%. |
| LIVE AREA: | Keep text within non-bleed area, at least .25” away from the trim size |
| ALSO: | Include or embed all fonts, images, logos and other artwork. Do not nest file types inside the same file type. All materials must be properly trapped. Resolution must be 300 DPI. |
FULL-PAGE ADBACK INSIDE COVER $3,800
INTERIOR AD COST $3,000
SIZE OPTIONS:
TRIM SIZE 8” x 10.75”
BLEED 8.5” x 11.25”
NON-BLEED (live area)
7.5” x 10.25” – Keep text .25 in from trim line.
HALF PAGE AD
HALF PAGE AD COST $2,000
SIZE OPTIONS:
TRIM SIZE 8” x 5.375”
BLEED 8.5” x 5.875”
NON-BLEED (live area)
7.5” x 5.125” – Keep text .25 in from trim line.
Our audience will like and comment on your giveaway post to be entered to win.
INVESTMENT: $495
FACEBOOK PAGE FOLLOWERS: 125,000 +/-
CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX. Include a Facebook page we can tag in the copy.
Designated post to highlight your organization.
INVESTMENT: $495
FACEBOOK PAGE FOLLOWERS: 125,000 +/-
CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX.
MAKE IT A BUNDLE!
Maximize your Facebook exposure with a Sponsored Facebook Post on Monday and a Facebook Giveaway Post on Wednesday. Investment: $825
MOPS TWICE-A-MONTH EMAIL Banner Ad Digest email sent twice a month to both member and nonmember subscribers.
SPECS: 600 x 150 PX graphic, 75 DPI in RGB (JPG format)
CONTENT: Banner ad featured above the fold containing all promotional content (imagery, copy, etc.), one designated hyperlink. Please follow these guidelines when combining imagery and text for your graphic: 1 image: 160 characters max, 2 images: 145 characters max, 3 images: 130 characters max
INVESTMENT: $1,650
AUDIENCE: 42,000+/-
MOPS LEADER EMAIL Banner Ad
This champion influencer audience has a deep commitment to MOPS and an incredibly high level of engagement. Sent on the second and fourth Thursday of each month.SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format)
CONTENT: 135 characters of copy, including spaces, one designated hyperlink to use in graphic and copy.
INVESTMENT: $1,650
AUDIENCE: 14,500+/-
SPONSOR SHOWCASE EMAIL
Special occasions call for special emails – we like to think of showcase emails as digital marketplaces. Choose from the following: Mother’s Day (May), Pre-Conference (August) and (November) Christmas.SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format)
CONTENT: Name of your organization in copy, 135 characters of copy, including spaces, one designated hyperlink.
INVESTMENT: $1045
AUDIENCE: 37,000+/-
ATTENDEE BAG INSERTINVESTMENT: $1,500 • Flat collateral (up to 8.5”x11”) or small giveaway item (e.g. pen, lip balm, key chain) distributed to all attendees at check in • Option to provide a water bottle, facial tissue, or journal; these will be limited to one of each and available on a first reserved and confirmed basis |
PREMIUM EXHIBITOR PACKAGE + SPONSORED WORKSHOP BUNDLEINVESTMENT: $4,000 • Premium Exhibitor Package plus: • 3-minute video or 2-minute script read by MOPS staff during your sponsored session • Ability to distribute collateral of choice during your sponsored session • Your logo on MOMcon sponsor signage |
PREMIUM EXHIBITOR PACKAGEINVESTMENT: $2,300 • Premium exhibit hall location (89 booths total) • 8’x8’ booth space, draped walls • Table, two chairs, trash container • Two exhibitor registrations – access to sessions and the MOPS Marketplace • Basic app listing* |
PREMIUM EXHIBITOR PACKAGE + CONTENT WORKSHOP BUNDLEINVESTMENT: $10,000 • Premium Exhibitor Package plus: • Attendee email blast • 60-minute presentation during your sponsored session • Ability to distribute collateral of choice during your sponsored session • Your logo on MOMcon sponsor signage |
MOMCON APP – GOLD PACKAGEINVESTMENT: $500 • “Large” interactive Virtual Booth with company logo, description, and 1 banner graphic. • 1 Website external link • 2 social media external links • 2 Notification Pushes to all users- Choose from Thursday, Friday or Saturday *May be during Moms Night In • Live Text Chat with Attendees Enabled • User Request Enabled- Moms who choose to interact with you in the app. App users with this feature gain access to user emails. • 2 unique Exhibitor logins included. |
A-LA-CARTE PUSH NOTIFICATIONSINVESTMENT: $100 each | Limited quantity per exhibit hall timeframe • Reach all 5,000 moms through our in-app notifications system to draw attention to your booth or company. |
Our Two Audiences
MOPS has two primary audiences, who can help maximize brand exposure and impact. We suggest crafting a campaign
that reaches each of our MOPS audiences.
Moms
- Age: 30-39 years
- College Degree: 48% bachelors degree, 20% graduate degree
- Median Household Income: $87,649
- Average Household Size: 4 people
- Employment: 58% stay at home mom, 26% work outside the home, 15% self-employed
Suggested messaging style: inspirational, story based, affirmation using pictures and stories.
Direct Advertising Opportunities: MOPS Twice-a-Month Email and MOPS Facebook
Leaders
- Age: 30-39 years
- College Degree: 48% bachelors degree, 20% graduate degree
- Median Household Income: $87,649
- Average Household Size: 4 people
- Employment: 58% stay at home mom, 26% work outside the home, 15% self-employed
Suggested messaging style: action calling/challenge, growth, impact using pictures and stories
Direct Advertising Opportunities: MOPS Twice-a-Month Email and MOPS Facebook
Customized Packages
We specialize in creating custom packages that maximize your investment and get the most engagement from our audience.
Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful consideration into the way we position your product or company for our audience. We form successful partnerships with the foremost goal of connecting you to our audience in the most efficient and creative way, which also ensures you get the best return.
Big or small, we have a place for you. Let us know how we can best expand your reach. New product offerings are always being developed and we are open to hearing your ideas
A sample of who we’ve worked with:
Baker
HarperCollins
Harvest House Publishers
Lionsgate
Mabel’s Labels
Marriage365
NBC
Orange
Sony Pictures Studios
Tyndale House Publishers
Let’s Work Together
You want to grow your business and we want to help. Together we can create a hugely successful campaign that achieves your goals and maximizes your investment.