Who we are

Moms have influence. Not only are they raising the next generation but they are also making most of the household purchases, telling their friends about their favorite products and influencing which brands their kids will one day become consumers of.

MOPS knows moms and we have cultivated a community that boasts hundreds of thousands of highly-engaged and loyal moms from across the United States who trust us and listen to what we have to say.

We’d love to introduce you to them.

Audience & Demographics




MOPS Members

45,000 +/-

Facebook Followers

125,000 +/-



AGE 30-39 years
EDUCATION 48% hold a 4-year college degree
20% hold a graduate degree
HOUSEHOLD INCOME $87,649
HOUSEHOLD SIZE 4 people
EMPLOYMENT 58% stay at home full-time
26% work outside the home
15% are self-employed

 MOPS Builds Brand Loyalty With Moms

“Fabulous magazine, thank you for a paper copy. It was exactly what I didn’t know I needed right now.” – Cami

 Meet Our Champion Influencers

MOPS has 2 primary audiences, who can help maximize brand exposure and impact. We suggest crafting a campaign
that reaches each of our MOPS audiences.

Leaders: 14,500 volunteers leading groups across the nation and the globe. Influencing over 45,000 moms in the U.S.
• Suggested Messaging Style: action calling/challenge, growth, impact using pictures and stories

Members: 45,000 moms meeting in MOPS groups across the U.S.
• Suggested Messaging Style: inspirational, story based, affirmation using pictures and stories
• Direct Advertising Opportunities: MOPS Twice-a-Month Email and MOPS Facebook

If you think our website is beautiful, you have to check out The MOPS Magazine. Our MOPS moms say this quarterly magazine is one of their favorite Membership benefits. Moms read this beauty cover to cover, so step in and allow our entire Member base to see your amazing offers!

FORMAT: Press ready PDF, version 1.3, PDF/X-1a compliant.
BLEED: At least .25” on all sides – included on the PDF output.
CROP MARKS Offset by at least .18”.
COLOR: Must be CMYK. 4-color solids should not exceed SWOP density of 300%.
LIVE AREA: Keep text within non-bleed area, at least .25” away from the trim size
ALSO: Include or embed all fonts, images, logos and other artwork. Do not nest file types inside the same file type. All materials must be properly trapped. Resolution must be 300 DPI.

FULL-PAGE AD
BACK INSIDE COVER $3,800
INTERIOR AD COST $3,000
SIZE OPTIONS:
TRIM SIZE 8” x 10.75”
BLEED 8.5” x 11.25”
NON-BLEED (live area)
7.5” x 10.25” – Keep text .25 in from trim line

HALF PAGE AD
HALF PAGE AD COST $2,000
SIZE OPTIONS:
TRIM SIZE 8” x 5.375”
BLEED 8.5” x 5.875”
NON-BLEED (live area)
7.5” x 5.125” – Keep text .25 in from trim line

FACEBOOK GIVEAWAY POST

Our audience will like and comment on your giveaway post to be entered to win.

INVESTMENT: $495
FACEBOOK PAGE FOLLOWERS: 125,000 +/-
CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX. Include a Facebook page we can tag in the copy.


SPONSORED FACEBOOK POST

Designated post to highlight your organization.

INVESTMENT: $495
FACEBOOK PAGE FOLLOWERS: 125,000 +/-
CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX.

MAKE IT A BUNDLE!

Maximize your Facebook exposure with a Sponsored Facebook Post on Monday and a Facebook Giveaway Post on Wednesday.
Investment: $825

Our email engagement far exceeds industry standards. We’d love to help you engage with our audience through email.

MOPS TWICE-A-MONTH EMAIL Banner Ad

Digest email sent twice a month to both member and nonmember subscribers.
SPECS: 600 x 150 PX graphic, 75 DPI in RGB (JPG format), CONTENT: Banner ad featured above the fold containing all promotional content (imagery, copy, etc.), one designated hyperlink. Please follow these guidelines when combining imagery and text for your graphic: 1 image: 160 characters max, 2 images: 145 characters max, 3 images: 130 characters max
INVESTMENT: $1,650, AUDIENCE: 42,000+/-


MOPS LEADER EMAIL Banner Ad

This champion influencer audience has a deep commitment to MOPS and an incredibly high level of engagement. Sent on the second and fourth Thursday of each month.
SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format), CONTENT: 135 characters of copy, including spaces, one designated hyperlink to use in graphic and copy.
INVESTMENT: $1,650, AUDIENCE: 14,500+/-


SPONSOR SHOWCASE EMAIL

Special occasions call for special emails – we like to think of showcase emails as digital marketplaces. Choose from the following: Mother’s Day (May), Pre-Conference (August) and (November) Christmas.
SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format), CONTENT: Name of your organization in copy, 135 characters of copy, including spaces, one designated hyperlink.
INVESTMENT: $1045, AUDIENCE: 37,000+/-

 

 


“The MOPS team passionately lives out their mission for equipping and encouraging moms to realize their fullest
potential. By partnering with MOPS, we are able to come alongside them in this mission and support moms by
providing an opportunity for members to pursue continuing education and achieve their academic goals.”
– Colorado Christian University


B&H Publishing and B&H Kids love MOMcon! Selling out of our books and Bibles every year means women are
going deeper in God’s word.” – B&H Publishing

Customized Packages

We specialize in creating custom packages that maximize your investment and get the most engagement from
our audience.

Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful
consideration into the way we position your product or company for our audience. We form successful
partnerships with the foremost goal of connecting you to our audience in the most efficient and creative way,
which also ensures you get the best return.

Big or small, we have a place for you. Let us know how we can best expand your reach. New product offerings
are always being developed and we are open to hearing your ideas.


Contact us today to create a custom campaign.

advertise@mops.org
888.910.6677

MOMcon 2022

MOPS Annual Conference
San Diego, California - September 8-10, 2022



ATTENDEE BAG INSERT

INVESTMENT: $1,000

• Flat collateral (up to 8.5”x11”) or small giveaway item
(e.g. pen, lip balm, key chain) distributed to all attendees
at check in
• Option to provide a water bottle, facial tissue, or journal;
these will be limited to one of each and available on a
first reserved and confirmed basis

PREMIUM EXHIBITOR PACKAGE +
SPONSORED WORKSHOP BUNDLE

INVESTMENT: $4,000

• Premium Exhibitor Package plus:
• 3-minute video or 2-minute script read by MOPS staff
during your sponsored session
• Ability to distribute collateral of choice during your
sponsored session
• Your logo on MOMcon sponsor signage

MOMCON APP – BRONZE PACKAGE

INVESTMENT: $750

• Small Interactive Virtual Booth with embedded video,
PDF, or website, company description, and up to 3
external links (ie. Social media or additional websites)
• Live Text Chat with Attendees Enabled
• “Request Follow-Up” Button
• 1 Banner Graphic – Shared Banner with up to 2 other
logos
• 1 game challenge featuring your company

MOMCON APP – GOLD PACKAGE

INVESTMENT: $1,500

• Medium Interactive Virtual Booth with embedded
video, PDF, or website, company description, and up to
5 external links (ie. Social media or additional websites)
• Live Text Chat with Attendees Enabled
• 1 Video Room
• “Request Follow-Up” Button & Custom URL Button
• 1 Exclusive Banner Graphic
• 2 game challenges featuring your company
• 1 30 second commercial during event broadc

PREMIUM EXHIBITOR PACKAGE

INVESTMENT: $2,000

• Premium location in the MOPS Marketplace (high
traffic space overlooking San Diego Bay; only 80
booths total)
• 8’x8’ booth space, draped walls
• Table, two chairs, trash container
• Two exhibitor registrations – access to sessions and
the MOPS Marketplace
• Basic app listing

PREMIUM EXHIBITOR PACKAGE +
CONTENT WORKSHOP BUNDLE

INVESTMENT: $10,000

• Premium Exhibitor Package plus:
• Attendee email blast
• 60-minute presentation during your sponsored session
• Ability to distribute collateral of choice during your
sponsored session
• Your logo on MOMcon sponsor signage

MOMCON APP – SILVER PACKAGE

INVESTMENT: $1,000

• Medium interactive Virtual Booth with embedded
video, PDF, or website, company description, and up to
3 external links (ie. Social media or additional websites)
• Live Text Chat with Attendees Enabled
• 1 Video Room
• “Request Follow-Up” Button & Custom URL Button
• 1 Banner Graphic Shared with up to 2 other logos
• 1 game challenge featuring your company
• 1 Ticker overlay featured during event broadcast

MOMCON APP – PLATINUM PACKAGE

INVESTMENT: $1,800

• Large Interactive Virtual Booth with embedded video,
PDF, or website, company description, and up to 5
external links (ie. Social media or additional websites)
• Live Text Chat with Attendees Enabled
• 2 Video Rooms
• “Request Follow-Up” Button & Custom URL Button
• 2 Exclusive Banner Graphics
• 2 game challenges featuring your company
• 2 30 second commercials during virtual event
broadcast

What People Are Saying

“MOPS is Operation Christmas Child’s longest standing partner
of 20+ years. One thing that has made this such a successful
partnership is the commitment MOPS demonstrates to promoting
Operation Christmas Child in a way that specifically speaks to
their audience.”
– OPERATION CHRISTMAS CHILD


“Tyndale has greatly valued the partnership we have had with
MOPS on so many levels over the past couple years. From the
opportunity we’ve had to engage with moms at MOMcon, to
bringing visibility for our products with MOPS digital channels –
each touchpoint has allowed us to not only bring visibility for our
products, but more importantly, it allows us to meet the felt-need
of moms and offer them resources based on where they are at
in their lives.”
– TYNDALE

 A sample of who we’ve worked with:


Baker

HarperCollins

Harvest House Publishers

Lionsgate

Mabel’s Labels

Marriage365

NBC

North Point Ministries

Orange

Sony Pictures Studios

Tyndale House Publishers

Let’s Work Together.


You want to grow your
business and we want to help.
Together we can create a
hugely successful campaign
that achieves your goals and
maximizes your investment.

Call us today.

 

Contact

Exhibit@mops.org
advertise@mops.org
sponsor@mops.org


mops.org/advertise
888.910.MOPS