Who we are

Moms have influence. Not only are they raising the next generation but they are also making most of the household purchases, telling their friends about their favorite products and influencing which brands their kids will one day become consumers of.

MOPS knows moms and we have cultivated a community that boasts hundreds of thousands of highly-engaged and loyal moms from across the United States who trust us and listen to what we have to say.

We’d love to introduce you to them.

Audience & Demographics




MOPS Members

42,000 +/-

Facebook Followers

125,000 +/-



AGE 30-39 years
EDUCATION 48% hold a 4-year college degree
20% hold a graduate degree
HOUSEHOLD INCOME $83,649
HOUSEHOLD SIZE 4 people
EMPLOYMENT 66% stay at home full-time
18% work outside the home
9% are self-employed

Source: Member Survey 2016

 MOPS Builds Brand Loyalty With Moms

“Fabulous magazine, thank you for a paper copy. It was exactly what I didn’t know I needed right now.” – Cami

 Meet Our Champion Influencers

MOPS has 2 primary audiences, who can help maximize brand exposure and impact. We suggest crafting a campaign
that reaches each of our MOPS audiences.

Leaders: 14,500 volunteers leading groups across the nation and the globe. Influencing over 42,000 moms in the U.S.
• Suggested Messaging Style: action calling/challenge, growth, impact using pictures and stories

Members: 42,000 moms meeting in MOPS groups across the U.S.
• Suggested Messaging Style: inspirational, story based, affirmation using pictures and stories
• Direct Advertising Opportunities: MOPS Twice-a-Month Email and MOPS Facebook

If you think our website is beautiful, you have to check out The MOPS Magazine. Our MOPS moms say this quarterly magazine is one of their favorite Membership benefits. Moms read this beauty cover to cover, so step in and allow our entire Member base to see your amazing offers!

FORMAT: Press ready PDF, version 1.3, PDF/X-1a compliant.
BLEED: At least .25” on all sides – included on the PDF output.
CROP MARKS Offset by at least .18”.
COLOR: Must be CMYK. 4-color solids should not exceed SWOP density of 300%.
LIVE AREA: Keep text within non-bleed area, at least .25” away from the trim size
ALSO: Include or embed all fonts, images, logos and other artwork. Do not nest file types inside the same file type. All materials must be properly trapped. Resolution must be 300 DPI.

FULL-PAGE AD
BACK INSIDE COVER $3,800
INTERIOR AD COST $3,000
SIZE OPTIONS:
TRIM SIZE 8” x 10.75”
BLEED 8.5” x 11.25”
NON-BLEED (live area)
7.5” x 10.25” – Keep text .25 in from trim line

HALF PAGE AD
HALF PAGE AD COST $2,000
SIZE OPTIONS:
TRIM SIZE 8” x 5.375”
BLEED 8.5” x 5.875”
NON-BLEED (live area)
7.5” x 5.125” – Keep text .25 in from trim line

FACEBOOK GIVEAWAY POST

Our audience will like and comment on your giveaway post to be entered to win.

INVESTMENT: $450
FACEBOOK PAGE FOLLOWERS: 125,000 +/-
CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX. Include a Facebook page we can tag in the copy.


SPONSORED FACEBOOK POST

Designated post to highlight your organization.

INVESTMENT: $450
FACEBOOK PAGE FOLLOWERS: 125,000 +/-
CONTENT: 300 characters of copy (including spaces), one link, one graphic or image in JPG format that is 1200 x 628 PX.

MAKE IT A BUNDLE!

Maximize your Facebook exposure with a Sponsored Facebook Post on Monday and a Facebook Giveaway Post on Wednesday.
Investment: $750

Our email engagement far exceeds industry standards. We’d love to help you engage with our audience through email.

MOPS TWICE-A-MONTH EMAIL Banner Ad

Digest email sent twice a month to both member and nonmember subscribers.
SPECS: 600 x 150 PX graphic, 75 DPI in RGB (JPG format), CONTENT: Banner ad featured above the fold containing all promotional content (imagery, copy, etc.), one designated hyperlink. Please follow these guidelines when combining imagery and text for your graphic: 1 image: 160 characters max, 2 images: 145 characters max, 3 images: 130 characters max
INVESTMENT: $1,500, AUDIENCE: 42,000+/-


MOPS LEADER EMAIL Banner Ad

This champion influencer audience has a deep commitment to MOPS and an incredibly high level of engagement. Sent on the second and fourth Thursday of each month.
SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format), CONTENT: 135 characters of copy, including spaces, one designated hyperlink to use in graphic and copy.
INVESTMENT: $1,000, AUDIENCE: 14,500+/-


SPONSOR SHOWCASE EMAIL

Special occasions call for special emails – we like to think of showcase emails as digital marketplaces. Choose from the following: Mother’s Day (May), Pre-Conference (August) and (November) Christmas.
SPECS: 200 x 107 PX graphic, 72 DPI in RGB (JPG format), CONTENT: Name of your organization in copy, 135 characters of copy, including spaces, one designated hyperlink.
INVESTMENT: $950, AUDIENCE: 37,000+/-

 

 


“The MOPS team passionately lives out their mission for equipping and encouraging moms to realize their fullest
potential. By partnering with MOPS, we are able to come alongside them in this mission and support moms by
providing an opportunity for members to pursue continuing education and achieve their academic goals.”
– Colorado Christian University


B&H Publishing and B&H Kids love MOMcon! Selling out of our books and Bibles every year means women are
going deeper in God’s word.” – B&H Publishing

Customized Packages

We specialize in creating custom packages that maximize your investment and get the most engagement from
our audience.

Just as moms take careful consideration into the products they bring into their homes, MOPS takes careful
consideration into the way we position your product or company for our audience. We form successful
partnerships with the foremost goal of connecting you to our audience in the most efficient and creative way,
which also ensures you get the best return.

Big or small, we have a place for you. Let us know how we can best expand your reach. New product offerings
are always being developed and we are open to hearing your ideas.


Contact us today to create a custom campaign.

advertise@mops.org
888.910.6677

MOMcon 2021

MOPS Annual Conference
Nashville, Tennessee - September 9-11, 2021


STANDARD EXHIBITOR PACKAGE

INVESTMENT: $1,500
• Printed sign with your name and booth number
• 10’ x 10’ booth space, draped walls (8’ back, 3’ sides)
• 6’ table, two chairs, trash container, carpeted aisles
• Two exhibitor registrations – access to sessions and
the MOPS Marketplace



PREMIUM EXHIBITOR PACKAGE

INVESTMENT: $1,800
• Premium location in the MOPS Marketplace
• Printed sign with your name and booth number
• 10’ x 10’ booth space, draped walls (8’ back, 3’ sides)
• 6’ table, two chairs, trash container, carpeted aisles
• Two exhibitor registrations – access to sessions and
the MOPS Marketplace
• Call for app details

Every year, we bring together nearly 3,000 moms for
a weekend of inspiration, networking and leadership
training at MOMcon. MOMcon sponsorship gives you
three days of face-to-face interaction with our moms,
mentors and leaders. Sign up early to ensure you’ll
be listed inside our MOMcon program as well as on
mops.org with a hyperlink to your website.

*Note: Exhibitors who register after July 15 are unable
to be listed in the MOMcon program, but will still
receive a listing and hyperlink on the MOMcon website.


CONFERENCE PROGRAM ADVERTISEMENT

A Full color advertisement in our world-class program
DUE DATE: July 15, 2021

1/2 PAGE $500
FULL PAGE $1,000
INSIDE FRONT COVER $1,500
INSIDE BACK COVER $1,500

VISIT mops.org/exhibit
CONTACT exhibit@mops.org

SESSION & WORKSHOP SPONSORSHIP

Looking for more brand engagement at MOMcon? Session and workshop sponsors receive exhibitor amenities plus the following perks:

PERK CONTENT WORKSHOP SPONSORSHIP SPONSORSHIP WORKSHOP
Audience Size
Booth Size 10′ x 10′ 10′ x 10′
Location Premium Standard
Exhibitor Registrations 2 per booth 2 per booth
Program Ad Attendee email blast Full-page
Presentation During Sponsored Session 60 minute presentation 3-minute video or 2-minute script read by MOPS staff
Collateral Item – distributed to session attendees Yes Yes
Your Logo – on MOMcon banner and program Yes Yes
Investment $10,000-limited spots available $4,000

PAYMENTS DUE:

June 1, 2021

VIDEO, SCRIPTS AND COLLATERAL DUE:

June 15, 2021

What People Are Saying

“MOPS is Operation Christmas Child’s longest standing partner
of 20+ years. One thing that has made this such a successful
partnership is the commitment MOPS demonstrates to promoting
Operation Christmas Child in a way that specifically speaks to
their audience.”
– OPERATION CHRISTMAS CHILD


“Tyndale has greatly valued the partnership we have had with
MOPS on so many levels over the past couple years. From the
opportunity we’ve had to engage with moms at MOMcon, to
bringing visibility for our products with MOPS digital channels –
each touchpoint has allowed us to not only bring visibility for our
products, but more importantly, it allows us to meet the felt-need
of moms and offer them resources based on where they are at
in their lives.”
– TYNDALE

 

A SAMPLE OF WHO WE’VE WORKED WITH:

Awana

B&H Publishing

Colorado Christian University

Compassion International

Dr. Bronner’s

Disney

HarperCollins

Harvest House Publishers

International Justice Mission

Mabel’s Labels

NBC

North Point Ministries

Operation Christmas Child

Sony Pictures Studios

Thrivent

Tyndale House Publishers

Let’s Work Together.


You want to grow your
business and we want to help.
Together we can create a
hugely successful campaign
that achieves your goals and
maximizes your investment.

Call us today.

 

Contact

Exhibit@mops.org
advertise@mops.org
sponsor@mops.org


mops.org/advertise
888.910.MOPS